Following its acquisition of Bowater Building Products last year, industry-leading VEKA has unveiled four new vehicles advertising the joint branding.

The new vehicle liveries, designed to promote both the VEKA and Halo brands - the window brand of Bowater - will add to the already extensive energy-efficient fleet, with the new design set to be rolled out across every vehicle as and when the curtains need updating.

Rebecca Mayhew, Brand Manager for VEKA explains, the new vehicles, as part of its ongoing marketing strategy, will travel up and down the country to reinforce the coming together of the two brands: “As a result of last year's acquisition we want to continue to strengthen both the VEKA and the Halo names, and what better way to do that than on the vehicles that deliver our quality products all over the country every day.”

Rebecca concludes: “As Halo becomes a brand under the wider VEKA Group, and following a review of our branding, we felt that now was the right time to introduce a new livery for the fleet.”