VEKA is showing its support for London 2012 with a series of new sports-themed adverts. The three new adverts in the campaign will be appearing in July and August trade issues to coincide with the London 2012 Olympics.

Themes including athletics are being used to promote the newly-formed VEKA UK Group and how its number one position in the industry reflects that of the success Great Britain is hoping to achieve.

According to Brand Manager, Rebecca Mayhew, the recently released adverts have already been receiving positive feedback: “We have had a great response to the new adverts so far; which highlight the VEKA Group's number one position, market-leading products and services as well as the many benefits of Network VEKA – the original and best scheme of its type in the industry.

We will be running the campaign throughout the UK's summer of sport, so watch this space!”