VEKA marketing support

As an industry-leading PVC-U systems supplier, VEKA plc is committed to helping customers make the most of their business by combining an extensive high-spec product range and one of the most advanced manufacturing and distribution operations in Europe, with an unquestionable reputation for quality and technical excellence recognised the world over. However, VEKA also realises that strong marketing is key to the success of any business and so offers  uncompromising marketing support that many customers find invaluable.

As part of the VEKA group, VEKA plc (UK) is able to take advantage of the latest innovations in European technology design and the Group's extensive Research and Development resources, utilising these results to create the perfect product ranges for its customers in the UK marketplace.

VEKA produced the first window to be awarded an ‘A’ under the BFRC energy ratings system and continually launches new products to provide customers with advanced revenue streams. The Vertical Slider and Fully Reversible window systems, along with the VEKA Composite Door System were all developed during the much publicised 'Credit Crunch' to give customers a sales edge over their competitors when they needed it most. The launch of VEKA's new In-Line Sliding Patio door also shows our commitment to providing customers with the best tools to do their job.

The provision of high-quality, subsidised marketing materials to all customers helps them to benefit from VEKA's substantial investments. Combine these marketing resources with a market-leading product range and VEKA customers are in the best possible position to maintain and grow successful businesses.
VEKA offers a range of product literature which can be professionally customised with your corporate style and logo. We can help you organise mailers, leaflets, posters and adverts along with display totems, point of sale materials and exhibition stands. In every case, your respected local reputation will be associated with VEKA's immediately recognisable global identity and will help your company to develop a stronger and more influential market presence.

Environmental issues are a universally growing concern, and increasing numbers of trade customers and homeowners are looking to buy products from companies with a 'green conscience'. Germany leads the way with environmental solutions, having already banned PVC from general waste and landfill. VEKA is taking inspiration from its German partners and actively promoting PVC-U recycling and energy-efficient sustainable products, which can give companies an added sales edge over the competition. VEKA offers a range of informative environment-related literature to help customers publicise their green credentials to homeowners.

VEKA also encourages customers to apply to join Network VEKA. In order to become a member, companies must prove they consistently uphold high standards of manufacture and installation and this shows consumers an ongoing commitment to quality. It also gives access to a further range of marketing materials, including support from six-times World Snooker Champion Steve Davis. His role as brand ambassador allows members to use his imagery in a range of ready-prepared marketing materials to differentiate their ads from competitors.

VEKA and Network VEKA produce a news magazine to which customers can submit articles of their choice. This provides a platform to share stories of products, people, investments and installations. It has a wide circulation of around 35,000 and is released via a range of top glazing industry titles.
VEKA plc is a prime example of a systems company building its business around the needs of its customers. We are extremely focused on supporting our customers, whether through providing the best quality products or offering the marketing support they need to stay ahead. People tend to spend on trusted brands and this means that our customers benefit from their partnership with a well-respected, widely recognised global company.

For those customers who want to improve their web presence to promote their business, VEKA offers a subsidised website design service and the necessary advice to maintain it, as well as the opportunity to design artwork and logos to give commercial vehicles a distinctive and easily recognisable look.

VEKA also provides a professional PR operation to support customers and effectively carry their stories to both trade and regional press. Through editorials and advertorials they can achieve greater press coverage, regionally, nationally and online – exposing them to the broadest possible readership and ensuring they are introduced to a wealth of potential customers.

For any further advice or assistance with regards to marketing support, please contact VEKA's Brand Manager Rebecca Mayhew on 01282 716611 or via rmayhew@veka.com .