A Year On the Road: Key Learnings as VEKA’s Customer Marketing Manager
As I mark 12 months as Customer Marketing Manager at VEKA, I’m reflecting on the invaluable experiences and lessons learned from being on the road and getting to know our Partners in the fenestration industry.
This past year has been a journey of discovery, growth, and innovation. Here are the key takeaways that have shaped our approach and continue to drive our success.
Quality Matters
Quality isn’t just about leading products—it’s about exceptional service too. From the first interaction to post-installation support, our commitment to quality sets us apart and earns our customers’ trust. At VEKA, we pride ourselves on delivering products that not only meet but exceed industry standards. Our dedication to quality ensures that our customers can rely on us for superior performance and durability.
Consistency is Key
Building long-lasting partnerships requires unwavering consistency. Whether it’s delivering on promises, maintaining high standards, or providing reliable support, consistency is the foundation of trust and reliability. By being consistent in our actions and communications, we build strong relationships that stand the test of time.
Reliability is Expected
As industry leaders, reliability isn’t just a goal; it’s an expectation. Our Partners count on VEKA to deliver reliable products and solutions, and we strive to exceed those expectations every day. Reliability is the cornerstone of our reputation, and we are committed to upholding it through every interaction and delivery.
Proactive Thinking Stands Out
In a competitive market, proactive thinking and added value make all the difference. Anticipating needs and offering innovative solutions show our Partners that we’re not just suppliers—we’re collaborators in their success. Whether it’s through advanced product features, tailored support, or unique marketing strategies, our proactive approach helps us stand out and provides tangible benefits to our fabricators.
Listening is Crucial
Taking the time to truly listen to our Partners has been enlightening. Understanding their business, challenges, and needs allows us to support them more effectively and foster mutual success. By actively listening and engaging, we can offer more personalised solutions and build stronger, more meaningful partnerships.
Innovation Drives Success
Innovation is in our DNA. From product innovation to creative marketing strategies, we are always looking for new ways to support our Partners and lead the industry. Our cutting-edge solutions set us apart from the competition. In marketing, we leverage the latest technologies and trends to create engaging and effective campaigns that resonate with our audience.
Sustainability is Essential
Sustainability is a core value at VEKA. We are committed to reducing our environmental impact and helping our Partners do the same. Through VEKA Recycling Limited we provide a closed-loop service that promotes sustainability and supports our fabricators in their efforts to be environmentally responsible. By offering sustainable products and solutions, we help our Partners enhance their own sustainability messages and demonstrate their commitment to a greener future.
Spending time on the road getting to know our Partners has reinforced the importance of these principles. It’s been a rewarding journey, and I look forward to continuing to build strong, successful partnerships with each of you. Quality, innovation and sustainability will continue to be our guiding lights as we navigate the future of the fenestration industry.
Thank you to all VEKA Fabricators who have welcomed me in, spent time with me and allowed me to become part of their team #WeAreVEKA